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PUMA LQDCELL AR App

Introducing physical sneakers through a digital lens.

PUMA digs into its footwear history for an updated interpretation of a classic, LQDCELL technology.

3D render of a wireframed PUMA liquid cell shoe. Interpretive sketch of the camera ui from instagram with a bulleted list of features. Sketch of snapchat homescreen ui.

We began with a survey of camera-centric apps to understand how users would benefit from keeping the shoe in frame.

Bulleted list of questions about registering shoe orientation and a thumbnail sketch of the shoe rotation guide. Sketch of an iteration of the main screen of the app.

Working on an app that relies on machine learning was a leap for me. The prototyping process we employed produced a stream of new builds. This meant we were putting our heads together with development to track progress and troubleshoot every step of the way.

Developed sketch of shoe registration in app. List of potential troubleshooting steps to serve when registering a shoe through the AR lens.

An iterative process drove frequent visits to the drawing board to identify opportunities to explain what was happening on screen. Our goal became helping new shoe owners utilize the filters without confusion.

Fire AR filter applied to shoes through the app interface.

In the hands of sneaker fans, the LQDCELL app offers explorable 3D models, an AR game, and AR filters.

Phone in the foreground shows the cloak AR filter applied to a shoe in the background.

The app is built to support future drops with new AR content.

Download the app for iOS and Android.

Team

  1. Development: Kevin Ngo, Kilo Thomas, Derek Tran
  2. Creative Direction: Regi Jacob, Kevin Lee
  3. Design: Jon Vergara
  4. UX: Carson Halstead

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