PUMA digs into its footwear history for an updated interpretation of a classic, LQDCELL technology.
We began with a survey of camera-centric apps to understand how users would benefit from keeping the shoe in frame.
Working on an app that relies on machine learning was a leap for me. The prototyping process we employed produced a stream of new builds. This meant we were putting our heads together with development to track progress and troubleshoot every step of the way.
An iterative process drove frequent visits to the drawing board to identify opportunities to explain what was happening on screen. Our goal became helping new shoe owners utilize the filters without confusion.
In the hands of sneaker fans, the LQDCELL app offers explorable 3D models, an AR game, and AR filters.
The app is built to support future drops with new AR content.
Download the app for iOS and Android.